The Importance of Authenticity, Transparency, and Passion in managed it support services and marketing content
The fields of IT and marketing are facing challenges on many fronts in 2022. That includes new competitors, outdated methods of communication, and widespread dissatisfaction with the status quo. But it doesn’t have to be this way! By following my vision and improving our skills in three important areas – authenticity, transparency, and passion – we can lead our industry into a more prosperous future. Who doesn’t want more authenticity, transparency, and passion in IT?
I believe the best web media and creative content will come from a place of profound insight into the business’s strategies and objectives. My biggest goal is to bring it to their doorstep in a style that’s both professional and intimate, creating a lasting connection between small businesses and their customers. As a marketing copywriter and IT professional with over 15 years of experience in the industry, I’m more than ready to tackle this kind of mission!
*statistics come from smallbizgenius.net
% of consumers do more business
% of consumers become repeat buyers
% of consumers stick with the brand for 10+ years
% decrease in offline sales as of 2020
“I’m calling for small businesses to support those of us in managed IT support, content, and marketing who show genuine caring for the wants and needs of their customers and clients. Together, I believe we can create markets that are tough if not impossible to manipulate through dishonest means. Through this, we will help protect our most valuable asset: our clients and customers.”
I have offered managed support services in creative design, IT, marketing strategy, and content independently for the past seven years. When asked what I do, I often refer to myself as a “company monkeywrench” in good humor and pride. I love being that last-minute person in the shadows who pulls it all together when no one else could!
On a personal level, I am an intellectual and creative digital native who has always been generous and eager to advocate and create for noble causes. I am a self-guided learner with a lifetime of accomplishments. But it took me over twenty-five years to realize the power and light within me could contribute to significant changes in my field. Likewise, I know it probably took you a while to realize that you had it in you to run a successful small business!
I will not beat around the bush: I’m passionate about making businesses shine through their authenticity, transparency, and passion through the amazing connective power of the internet. In 2022, so much has changed about what’s acceptable in advertising and marketing. Customers and clients are tired of the same old marketing jargon, manipulation, and selling. They’re looking to support small businesses more than ever now, and with that comes a desire to support businesses that get real with their customers and clients.
What if we all treat our clients as friends instead of just assets? How would they change? How would the market change? How would your business and your relationships with providers and vendors change?
- Copy Writing
- Information Architecture
- Content Strategy
- Product Reviews
Remember, you’re not just selling a product or service. You are selling your dreams for the future as well, which is what makes your small business truly one-of-a-kind. The only way to know how far it can go is to keep trying to make it better. And I’ll keep working on it and writing about it until we get there.