Category: Public Relations Tutorials

How to Market a New Product

Product launches can be intimidating, especially if they’re niche or already saturated. As we’ve been taught by Steve Jobs with Apple, precision and foresight are mandatory for a successful product launch. The iPhone 4 almost doubled in sales what the iPhone 3G originally accomplished. So while it may seem impossible to successfully market a new…
Read more

Business Customer Conflict Resolution: Why Having Good Ethics Pays

Every once in a while I have a bad public relations experience in my day to day life that provides the perfect platform from which to build a learning experience. This past week gave such an opportunity when a hotel guest keyed my significant other’s vehicle while I was in it, all because the wind…
Read more