Small business branding strategies are often one of if not the most difficult tasks for an entrepreneur to tackle. First of all, it’s hard to decide where to start. Second of all, it’s challenging determining what to do. Third of all, it’s awkward to get started on doing it.
Small business branding strategies don’t have to be arduous! Let’s get started by finding out where to start and what to do. Next, we’ll cover some tips on how to get started as well. By the end of this article, we’ll be fully ready and prepared to brand this business!
Small Business Branding Strategies That Lead To Big Results
I always recommend entrepreneurs start small at the beginning: their websites. Why? Because this is often one of the first places, their customers begin when they want to learn more about the entrepreneur and their business.
Use a reliable web design strategy.
Let’s look at your website design. Is it a design you created yourself? Get rid of it. Yes, you read correctly. It doesn’t matter if you hire a web designer or go with a free template. You want your website design to look professional as opposed to looking like – well like you put it together.
Putting all pride aside, this isn’t about what appeals to you, but what appeals to your customers. They aren’t going to be impressed by a website that looks like just anybody designed it. They will be more inclined towards a site that looks clean, fresh, and professionally designed – even if it is a template.
Most importantly, a website designed by a professional is less inclined to be plagued by coding errors that will cause it to rank poorly with search engines. You do want your site to show up when potential customers search for topics related to your business.
Next, follow up with some simple search engine optimization (SEO) of your content.
Branding Strategy Basics for Small Business
Provide answers to your customer’s most pressing questions.
Your customers and potentials are likely visiting your website because they have questions. Make sure you are answering those questions! A simple Q&A page, an About section, and a Contact page can go a long way in locking in your small business branding strategies.
Use native ads instead of pop-up advertising.
Pop-up advertising is annoying. So is third-party advertising. So opting for native in-page advertising that avoids flashing text and other annoying habits should be high on your list of small business branding strategies.
Keep content constantly updated.
One important small business branding primary is to keep content fresh on your websites, social media, and email lists — at least one post a week. It keeps search engines coming back for more, and it also keeps customers and potentials returning to your digital media to stay up to date. Of course, this translates into more sales for you!
Create your own culture.
Culture is the biggest key to creating a brand for your company. This culture creates an identity that customers and employees alike can identify with for many years to come, and creates a sense of well-being and happiness. It translates into more sales and better productivity.
Start With Your Small Business Branding Strategies
Of course, this all is easy to say but hard to do. Especially creating your own culture and writing SEO content for your website! Here are tips for starting your small business branding strategies:
Relax, grab a pen, and doodle.
It is the ultimate small business branding strategy to how some of the most fabulous ideas in history have happened! Don’t stress it. Just relax, and have fun coming up with ideas. It’s okay if some of them sound silly or “stupid.” You can pick through them later. Just get the creative juices flowing by jotting down whatever comes to mind. Draw pictures too if you feel like it!
Make your identity part of your small business branding strategies.
It is a great way to create a culture for your small business. Use your identity as your business’ identity, and cultivate it into a culture! Take the best parts of your personality, and develop them into a cultural identity that others can enjoy. If you get stuck, get help from friends and employees.
Find a freelancer, and hire them.
Freelancer websites like UpWork and Fiverr should be a part of your small business branding strategies. They are especially helpful on tasks like writing SEO content for your site, writing About and Q&A pages, SEO, and creating a culture. You can also ask for help if you need extra help learning how to do these things for yourself. The best thing about it is freelancers are available for all kinds of competitive price ranges, so chances are high you will find one that fits your budget.
Run a tally.
Start tallying up all the questions customers ask you and your employees. Next, create your Q&A and About pages on these questions. You can also try creating a survey for customers to fill out and turn in to get an idea of what information they want to know. Reviews can also be useful in determining what customers want and need, as well as how satisfied they are with your product and service. Don’t leave them out of your small business branding strategies.
Small Business Branding Strategies: The Secret to Success
If you follow the small business branding basics provided in this article, you will be well on your way to developing the best small business branding strategies that work for you. Just remember not to sweat the small stuff and have significant fun while doing it! Small business branding strategy doesn’t have to be sticky at all. It can well be the most fun part of your job. So get to work and remember to wear a smile while you do it.