How To Hire A Copywriter
What Is A Copywriter?
A copywriter description could be a professional writer that is adept at the art of writing content for the web. In other words – a copywriter is a new term for a content author or content creator. If you are looking for someone to write content for your business website, blog, social media, or other advertising and marketing campaigns, then you want to hire a copywriter.
What Does A Copywriter Do?
Copywriters are wordsmiths, researchers, and analysts. When you hire a copywriter, you are not just hiring someone who is a talented writer that writes compelling web content. You’re also hiring someone who is proficient at meeting requirements for higher page rank in search engines, adept at researching and understanding topics to write about, and good at researching markets to understand the goals that need to be met to connect with the intended audience.
A copywriter may be able to work with customer service, sales, search engines, peer-reviewed journals, marketing, news, public relations, developers, documentation, and other resources to produce a broad variety of web content that adapts different tones for various types of audiences. When it comes to writing, copywriters are quite often Jacks-of-all-trades. It’s not unusual for a copywriter to specialize in a particular business field, such as Information Technology or Software Development, and have relevant education and work experience to that field to complement their writing, research, and analytical skills. It is also not unusual for a copywriter to have no particular specialization yet still be competent in writing about any field given to them.
How To Hire A Copywriter
Copywriters can be hired most often from freelancing websites. Many seasoned professionals may choose to also operate a self-operated business outside of the freelancer community, especially if they have other skills outside of copywriting that they want to continue to use. Some of the most popular freelancing websites include UpWork, Fivrr, and Freelancer.
There are several different formats a freelancing website may use to connect a business with a copywriter. Some sites use a bid system in which the business posts an ad specifying what kind of freelancer they need with a brief description of the project. Copywriters can then submit “bids,” or business proposals, to the business for consideration for the job. Other freelancer websites use a classifieds style platform in which the copywriters may advertise their services so companies can search for the specific services they need.
If a business knows what kind of services they are looking for, a classified style platform such as Fivrr may be the most efficient way to connect with a copywriter. However, if the company is unsure of their specific needs, or has a special-interest type writing project that requires someone with a specialization, they may find the best use in a bid system like UpWork.
How To Hire The Best Copywriter
Finding the best copywriter to hire for a writing project can be a little tricky. A company will want to hire a copywriter that is proficient in more than just writing an interesting piece, and those other required skills may seem a bit more hidden from sight. The best copywriters, in general, will mention some or all of the following aspects of their work:
- Advanced English skills
- A system of rough drafts and final drafts in which there are frequent submissions for inspection of the content and client input is encouraged and welcome
- Professional research skills, which includes the ability to research peer-reviewed databases and cite industry publications
- Professional formatting skills, such as APA, MLA, and Chicago formats
- Search Engine Optimization skills
- Keyword research
- Flesch-Kincaid readability scale adherence
- Use of professional grammar, readability, and or SEO software
- Communications skills
- Past publications (due to sold copyrights, this may not be possible; but the copywriter will have some form of writing samples to show their work)
- Writing Assessment scores
- College writing courses
- Data analysis
- Checks for plagiarism
If the company is in a highly specialized field which uses a lot of industry jargon, such as medical, legal, information technology, engineering, software development, financial, or manufacturing – it is smart to look for a copywriter that either has experience or specializes in that field. While a general copywriter may be able to pull off the job, it is highly likely that it will take them longer due to the increased need for research and that they may not be able to understand the industry concepts well enough to discuss them in a context that makes sense to the desired audience.
How To Describe A Writing Project To A Copywriter
When a copywriter has been located that seems like they’re a good fit for the writing project, the copywriter will need details about the writing project which will help them determine whether or not to take the contract. Please specify the following details to the copywriter when posting a job on a freelancer platform for them to bid on, or when first communicating with them about the writing project:
- What kind of content to write
- The projected word count of the writing project
- What format to use (if any) when writing it
- What date the content should be completed by
- Who the intended audience is
- What the intended goal is for the audience
- What keywords (if any) the company would like to focus on
- How the business prefers to communicate with the copywriter
- Any extra skills or knowledge required for completing the writing project
- What the expected budget for the content is
It is okay if the business does not know all of these specifications. A skilled and seasoned copywriter will be able to communicate with the company representative further to gain the data they need to complete the writing project successfully. However, it makes it easier for the copywriter – and attracts more highly skilled copywriters – if the business can specify their exact needs.
Places To Hire A Copywriter
Here is a list of places you can go online to hire a copywriter: