Proven Small Business Branding Strategies for 2017
Small business branding strategies are often one of if not the most difficult tasks for an entrepreneur to tackle. First of all, it’s hard to decide where to start. Second of all, it’s challenging determining what to do. Third of all, it’s awkward to get started on doing it.
Small business branding strategies don’t have to be so arduous to start! Let’s get started by finding out where to start and what to do. Next, we’ll cover some tips on how to get started as well. By the end of this article, we’ll be fully ready and prepared to brand this business!
Getting Started: Small Business Branding Strategies That Lead To Big Results
I always recommend entrepreneurs start small at the beginning: their websites. Why? Because this is often one of the first places their customers start when they want to learn more about the entrepreneur and/or their business.
Let’s look at your website design. Is it a design you created yourself? Get rid of it. Yes, you read correctly. It doesn’t matter if you hire a web designer or go with a free template. You definitely want your website design to look professional as opposed to looking like… well, like you yourself put it together.
Putting all pride aside, this isn’t about what appeals to you, but what appeals to your customers. They aren’t going to be impressed by a website that looks like just anybody designed it. They will be more inclined towards a website that looks clean, fresh, and professionally designed… even if it is a template.
Most importantly, a website designed by a professional is less inclined to be plagued by coding errors that will cause it to rank poorly with search engines. You do want your website to show up when potential customers search for topics related to your business, right?
Next, follow up with some simple search engine optimization (SEO) of your content.
Branding Basics for Small Business
Provide answers to your customer’s most pressing questions.
Your customers and potentials are likely visiting your website because they have questions that they want answered. Make sure you are answering those questions! A simple Q&A page, an About section, and a Contact page can go a long way in locking in your small business branding strategies.
Use native ads instead of pop-up advertising.
Pop-up advertising is annoying and highly likely to be blocked. So is third-party advertising. So opting for native in-page advertising that avoids flashing text and other annoying habits should definitely be high on your list of small business branding strategies.
Another small business branding basic: customers like content that gets personal.
There are significant ways to personalize content for your customers. One way is to use email lists to send personalized newsletters to your customers. Another method is to make RSS subscriptions available so customers can subscribe to your page to be made aware of new updates to content. You can also make user accounts available, so they can sign in to your website when they visit. All these methods go a long way in personalizing your website’s experience for your customers and potentials, so they feel more comfortable visiting your site.
Keep content constantly updated.
One major small business branding basic is to keep content fresh on your websites, social media, and email lists — at least one post a week. This keeps search engines coming back for more, and it also keeps customers and potentials returning to your digital media to stay up to date. Of course, this translates in to more sales for you!
Create your own culture.
Culture is the biggest key to creating a brand for your company. This culture creates an identity that customers and employees alike can identify with for many years to come, and creates a sense of well-being and happiness. This of course translates in to more sales and better productivity.
Getting Started With Your Small Business Branding Strategies
Of course, this all is easier said than done, doesn’t it? Especially creating your own culture and writing SEO content for your website! Here are some tips for getting started with your small business branding strategies:
Relax, grab a pen, and doodle.
This is the ultimate small business branding strategy to how some of the greatest ideas in history have happened! Don’t stress it. Just relax, and have fun coming up with ideas. It’s okay if some of them sound silly or “stupid”. You can pick through them later. Just get the creative juices flowing by jotting down whatever comes to mind. Draw pictures too if you feel like it!
Make your identity part of your small business branding strategies.
This is a great way to create a culture for your small business. Use your identity as your business’ identity, and cultivate it into a culture! Take the best parts of your personality, and develop them into a cultural identity that others can have fun with. Get help from your employees and/or friends if you get stuck.
Find a freelancer, and hire them.
Freelancer websites like UpWork and Fiverr should never be counted out of your small business branding strategies. They are especially helpful on tasks like writing SEO content for your website, writing About and Q&A pages, SEO, and creating a culture. You can also ask for help if you need extra help learning how to do these things for yourself. The best thing about it is freelancers are available for all kinds of competitive price ranges, so chances are high you will find one that fits your budget.
Use positive affirmations to raise your confidence.
This is an old small business branding strategy as old as time itself — and it works! If you need extra help to come up with affirmations, try looking online for lists or on your cell phone’s app store for an app that will help you create your own to listen to.
Go clothing shopping.
Sometimes all it takes is a new outfit or two to help you figure out what you’re aiming for in your small business branding strategies. Find an outfit that speaks to you, and start describing it — you’ve just described your culture! Now start working on describing that culture’s values. You may be surprised to find it suddenly becomes a lot easier since you have a visual reference to go by.
Run a tally.
Start tallying up all the questions customers ask you and your employees. Next, create your Q&A and About pages on these questions. You can also try creating a survey for customers to fill out and turn in to get an idea of what information they want to know. Surveys can also be useful in determining what customers want and need, as well as how satisfied they are with your product and/or service. They should never be left out of your small business branding strategies.
Use your computer or cell phone to create reminders to make sure that you are regularly updating your website content.
Small Business Branding Strategies: The Secret to Success
If you follow the small business branding basics provided in this article, you will be well on your way to developing the best small business branding strategies that work for you. Just remember not to sweat the small stuff and have significant fun while doing it! Small business branding strategy doesn’t have to be sticky at all. It can well be the most fun part of your job. So get to work and remember to wear a smile while you do it.