Twitter Marketing Strategy & Best Practices: How Small Business Can Use Twitter Effectively
Twitter marketing strategy for small business is fast paced and short-lived, as is fitting for the platform — after all, Twitter only allows its users up to 160 characters per post! Of course, this makes it easy to become lost trying to figure out how to promote a small business on Twitter. A small business’ Twitter strategy though is not difficult to design or implement once you know a few basics about marketing small business’ on Twitter.
Using Twitter Effectively
Since you only have 160 characters to get your message out, it’s best to keep that message short, sweet, and to the point. Choose a simple Twitter handle that is short and easy to remember. If you have a long business name, you may want to use the initials or a shorthand form of its name for your Twitter handle to keep it simplified.
Promote A Small Business on Twitter Often
Since Twitter is such a fast paced world, it’s easy to quickly forget the posts that are read there. Due to this, part of good Twitter marketing strategy for small business is making sure you tweet often. This keeps your business’ brand fresh on the minds of your followers, and makes the chance of your followers becoming loyal customers much higher.
Another Classic Small Business Twitter Marketing Strategy
Of course, another great way to promote small business on twitter is to tweet deals. People always love something free or discounted, and you can take advantage of this to increase your audience and your customer base. You may also want to include events, sweepstakes, and other promotions in your tweets to help give variety to your “freebie” offerings. Your customers will thank you, and reward you with their loyalty — and referrals!
Using Twitter Effectively for Customer Service
You can also use Twitter to help improve your customer service by responding quickly to customer comments and complaints. Quick responses raise customer satisfaction, and helps build a good reputation with your customers. They are often quick to complain on Twitter, as well, as opposed to other platforms. You can also try asking for feedback on Twitter to help gauge your level of success and support. Twitter has a Customer Feedback Card feature that makes this easier than ever.